The virtual world of marketing

"With the advent of social, the field of media is constantly evolving and you cannot assume yourself to be an expert at it. The moment you do that, you are staring at your failure."

It has been just a few year and social media has already taken 80% of importance in our lives, it is even 101% in some cases. Be it news, songs, a platform to voice opinion or merely a time pass, social media has its own uses and users. There are people like us and then there were brands that came up like a whirlwind on social media making the best use of social media and that was marketing their brand so that it can reach out to maximum people. One such brand, best known for its content was - Social Samosa, a website that provides you one of the most reliable and relevant content. The person who bought this web site into limelight, worked on the content and made it famous on social media using various digital marketing tactics was Mr.Rakesh Kumar after all 1 lac visitors monthly isn't a cake walk, isn't it?.

Mr.Rakesh Kumar who is a Senior Mass communication Manager at Coupondunia believes that one of the most significant skill that every digital marketer must attain is tactfully managing time and handling people. "If you can't understand your audience, you can't create the content they like, and relate with. Content is what works on social media - and to create the best kind of content, you must know your people first." - he added further.

Conversing with him further landed me to a point where he managed to make me believe that content is the king on social media. "You got to know the pulse of people and then present what they exactly want and desire to read." - he said with a grin. He further added - "I have learned to look at the content beyond just articles, videos and images. Today, I see every interface of engagement as a piece of content. Be it a game, an app, an offline activity or even a customer support call - I see all of it as a piece of content that must be used to engage with people and give them a great experience." - when I asked him about what has he taken back from the profession that he is into.

Furthermore, Mr Rakesh Kumar strongly inclines towards the fact that if you are interested in what you are doing, you can never ever get tired. If you feel that this job is tiresome then certainly you got to change the track as soon as you can. Asking him about whether the job is tedious or not he replied that managing time is utterly important more than anything else, and so is the management of perfection and delivery of the output.

A “good enough” idea today is always better than a “perfect” idea tomorrow.

It was impressive and amazing to gather insights that aren't available over the internet, after all there's a difference between merely reading and actually being a part of experience sharing sessions. I thought of asking him to share advice with our readers and this is what he told me -

Always keep learning. Never assume yourself to be an expert at anything